Tealium Digital Velocity Global Greatest Hits – AI & Data on the Digital Frontier

AI is full of promise, but how do we move beyond the hype to real, meaningful outcomes? In this session, James O´Keefe explores how L&G, in partnership with Tealium, is navigating AI – leveraging automation for efficiency, unlocking real-time personalisation, and tackling the complexities of customer engagement. From streamlining data to making sense of chaos, L&G breaks down how a strategic, domain-driven approach turns AI into a powerful force for smarter, more seamless and human-centred experiences.