Join Tealium's CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the Era of Data Differentiation and shares Tealium’s customer data innovation.
Hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.
Get ready for a dynamic discussion with industry pioneers as they unravel the organizational secrets to successful CDP implementation. From the strategic alignment of business objectives to the evolution of organizational structures, our panelists from Tryg, Legal & General, and Vodafone share their transformative journeys. Leave with actionable insights, proven strategies and inspiration to fuel your own data-driven success story.
Featuring:
James O'Keefe, Marketing Technology Director, Legal & General
Gareth Perkins, Head of Global Data Programmes & Strategy, Vodafone
Martin Vinter, Martech Implementation Developer, Tryg
Moderated by Tealium
In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organizational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximize your CDP’s potential and drive business growth.
Featuring:
Nick Laidler, Head of MarTech, Sportsbet
Caitlin Riordan, VP of Customer Success APJ, Tealium
Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.
Featuring:
Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
Sharon Flynn, Principal, Data Strategy, Publicis Sapient
Moderated by Tealium
Explore the future of digital advertising in a post-cookie world with Google and Kingfisher. This session will delve into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centered approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during the keynote.
Featuring:
Geneviève Huskens, Product Lead First Party Data, Google
Eloi Casali, Head of Media, Kingfisher
