Tealium Digital Velocity Global Greatest Hits – AI & Data on the Digital Frontier

As the travel industry rebounds in a post-COVID world, Cathay Pacific is taking flight with a renewed focus on customer experience, loyalty, and retention. In this keynote, discover how one of Asia’s most iconic airlines is leveraging its Customer Data Platform (CDP) in partnership with Tealium to transform the way it connects with travelers across every touchpoint.

From building a best-in-class Center of Excellence to empower cross-functional teams with actionable insights, to testing and experimenting at scale, Cathay Pacific is redefining what modern customer engagement looks like. Hear how they’re using data and AI to power intelligent chatbots, optimise omnichannel interactions, and create more meaningful, personalised journeys that keep travellers coming back.