Tealium Digital Velocity Global Greatest Hits – AI & Data on the Digital Frontier

AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning with Kapello and Tealium

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  • Sep 10 2025 Duration: 27 mins

Presented by

Travena Addenbroke, Spark New Zealand | Scott Kempster, Spark New Zealand

About this talk

In a world where telco offerings are becoming increasingly commoditised, the next wave of competitive advantage lies in the intelligent use of data and AI. This session unpacks how Spark New Zealand combined Tealium’s real-time data capabilities with Kapello— Spark’s AI-powered decisioning engine—to activate first-party data at scale, enhance customer experience, and unlock new growth opportunities.

Featuring:
Travena Addenbroke - Marketing Transformation & Gen Ai Lead, Spark New Zealand
Scott Kempster - MarTech Chapter Lead, Spark New Zealand

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Available on demand